![]() ![]() Wrapped initially started back in 2015, but was known as the Year in Music at the time. Spotify Wrapped Officially Launched in 2017 Here are some Spotify statistics about the Wrapped feature and its success: 12. This feature gets a ton of attention around the holiday season at the end of the year because everyone wants to share their top artists and songs with friends and family on social media. Whether you’re a Spotify user or not, you’re probably familiar with Spotify Wrapped. From 2020 to 2021, weekly Spotify usage in America increased from 22% to 28%. Although it’s only a small increase, it does show the streaming service is securing more users. Up by 1% from the previous year, 30% of Americans were reportedly using Spotify monthly in 2021. 30% of Americans Reportedly Used Spotify Every Month in 2021 The largest age group on Spotify is those between the ages of 25 and 34. ![]() Are Ages 25-34Ī majority of Spotify’s users are on the younger side, being that they’re under 35 years of age. As Spotify continues to grow, perhaps we’ll see that gap shrink over time. Females Make Up 56% of Spotify’s User Base in the U.S.ĭata shows that Spotify is a bit more popular among females, as they make up 56% of the platform’s user base. It’s also worth noting that the Spotify iOS app is available in 157 countries. ![]() By 2020, its reach expanded to 80+ additional countries, showing that it continues to expand. Spotify is Accessible in 183 Countries Across the GlobeĬontributing to its massive audience, the Spotify platform is accessible in 183 countries. For instance, do men or women use Spotify more often? Where are Spotify’s users located? We can answer those questions with these Spotify statistics: 8. Now, the question is… Who is using Spotify? Luckily, some helpful Spotify data gives us insight into what their global user base looks like. So, it’s clear that people are seeing the value of investing in a premium account. And in 2022, the company generated over 11.7 billion euros in revenue, which was up from 9.67 billion in 2021. Spotify’s 2021 Revenue Was Over 11.7 Billion EurosĪ majority of Spotify’s revenue comes from those premium subscriptions rather than ad placements. That number has more than doubled since early 2017, showing how much the service has grown over the years. In Q1 2023, it was reported that Spotify has 210 million premium subscribers worldwide. The Service Has 210 Million Premium Subscribers Globallyįor those who want to ditch the ads, it’s worthwhile to invest in Spotify’s premium plan. As of the first quarter of 2023, Spotify reportedly had 317 million monthly active users, up from 295 million a year earlier, on a free, ad-supported plan. Free users will hear and see ads every so often and are unable to access the full range of features the streaming service provides. ![]() One of the great things about Spotify is that it gives users the option to use the service for free or pay for a premium account. There Are 317 Million Ad-Supported Monthly Active Users on Spotify So, it’s no wonder they’ve amassed a whopping 515 million active users around the globe as of early 2023. As of the First Quarter of 2023, Spotify Has 515 Million Active Users WorldwideĪs a host to both music and podcasts, Spotify has become a go-to service for many. Here are a few Spotify statistics that show just how popular it’s become over the years: 1. Considering the service is available across so many markets worldwide, Spotify does have a pretty expansive user base to contribute to its success. Now, let’s take a look at Spotify on a global scale. ![]()
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